In 2018, Sonya Jo Thomas began her journey of opening a small business in Fulton, MS. Sonya dreamed of owning a store full of all things rustic farmhouse with her charmed spin. The name, JoJo’s Rustic Charm, was derived from Sonya and her daughter – Karlee’s – middle names. After only a year and a half, Sonya quickly outgrew the 600-square-foot rental spot.